Growth Marketing Manager, Social Commerce - in Columbus

Headquarters: Atlanta, GA, USA
URL: https://www.relaycommerce.io/

About the Company

Relay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay's suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability. The Relay ecosystem currently consists of eight software products that accelerate merchant revenue growth through email marketing automation, user generated content management, on-page conversion optimization, retention analytics, subscription management, and social commerce. Relay's products are established as key tools in the SMB e-commerce revenue generation stack, servicing more than 35,000 customers globally that collectively generate over $1BN in GMV annually.

About the Product

Flockler is a social media aggregator platform that empowers marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user-generated content from platforms like Instagram, TikTok, X, BlueSky and LinkedIn, Flockler helps brands drive engagement, build trust, and boost conversions through authentic storytelling.

About the Role

As Growth Marketing Manager, you will own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships. You will work closely with two other marketing professionals while managing relationships with external agencies such as Webflow and paid advertising. As the marketing owner of HubSpot, you'll be responsible for optimizing our marketing automation, lead management, and reporting infrastructure. You will collaborate with the General Manager, Customer Success, Account Management, and Engineering teams to build and execute go-to-market plays, manage marketing operations, and drive pipeline growth.

What will you be doing?

Team Leadership & Development

• Work closely with and mentor a team of 1-2 marketing professionals (SEO and content creation), providing guidance and feedback
• Delegate work effectively to ensure clear priorities and success
• Build a high-performing marketing function with clear processes and accountability

Agency & Vendor Management

• Own relationships with external marketing agencies, including Webflow development and paid advertising partners
• Set clear expectations, deliverables, and timelines for agency partners
• Evaluate agency performance, provide feedback, and make partnership recommendations
• Manage agency budgets and ensure ROI on external spend
• Coordinate between internal teams and agencies to ensure seamless execution

HubSpot Administration & Marketing Automation

• Serve as the primary HubSpot administrator and strategist
• Build and optimize email workflows, lead scoring models, and nurture campaigns
• Manage list segmentation, contact properties, and data hygiene
• Create and maintain dashboards and reports to track marketing performance
• Implement marketing attribution and proper tracking across campaigns
• Train team members on HubSpot best practices

Event Planning & Execution

• Research and recommend industry events, conferences, and webinars for maximum impact
• Coordinate event preparation including booth design, collateral, demos, and promotional materials
• Support the General Manager with presentation preparation and event strategy
• Execute post-event campaigns such as lead nurturing and follow-up sequences
• Track event ROI to inform future strategies

Marketing Operations & Project Management

• Run weekly marketing meetings to set priorities and drive accountability
• Oversee and prioritize the marketing roadmap ensuring timely execution
• Coordinate design requirements with internal teams and agencies for high-quality deliverables
• Track marketing spend and ROI in collaboration with the General Manager

Go-To-Market Execution

• Lead planning and execution of product launches, feature releases, and campaigns
• Develop positioning and messaging for new features and use cases
• Create launch assets such as landing pages, email campaigns, and sales enablement materials
• Partner with Customer Success and Account Management to identify expansion opportunities

Website & Content Optimization

• Own the marketing website (Webflow) ensuring optimized content, UX, and messaging
• Collaborate with SEO partners to improve search rankings and drive organic traffic
• Test and refine website messaging, CTAs, and landing pages for better engagement
• Manage the content calendar and coordinate blog posts, case studies, and resources

Campaign Management & Lead Generation

• Build and execute multi-channel campaigns (email, paid, content) to drive MQLs and pipeline
• Develop automated email workflows for nurturing leads at different funnel stages
• Work with paid advertising partners to optimize campaigns and improve CAC/LTV metrics
• Implement attribution tracking to measure multi-channel campaign impact

Performance Tracking & Reporting

• Set, monitor, and report on key metrics like MQLs, pipeline contribution, and campaign ROI
• Leverage tools such as Google Analytics and HubSpot for continuous performance improvements
• Present marketing performance updates to leadership and stakeholders

Required Skills & Qualifications

• Team Leadership: 2+ years managing and developing marketing team members
• Agency Management: Proven experience managing multiple external agencies and vendors
• HubSpot Expertise: 1+ years of hands-on experience with HubSpot Marketing Hub
• Marketing Experience: 5+ years in product, growth, or digital marketing roles
• Event Marketing: Experience planning and executing industry events or webinars
• Project Management: Ability to manage multiple initiatives simultaneously
• Technical Proficiency: Experience with Webflow, Google Analytics, and project management tools
• Analytical Mindset: Comfortable using data to drive decisions
• Communication Skills: Exceptional written and verbal communication abilities
• Go-To-Market Expertise: Experience launching products or features through integrated campaigns
• Outbound Marketing: Proven experience with outbound marketing campaigns

Preferred Qualifications

• Experience building and scaling a marketing function from 0 to 1
• Familiarity with social media marketing, user-generated content, or martech trends
• Understanding of B2B SaaS sales cycles and pipeline metrics
• Experience with trade show logistics, booth management, and event sponsorships
• Knowledge of marketing tech stack integrations and data flows
• A “get stuff done” attitude with demonstrated ownership and initiative
• Comfort in a fast-paced, startup or growth-stage environment
• A strong work ethic and proactive approach

What Success Looks Like

• Building and leading a high-performing marketing team
• Establishing productive agency partnerships with clear KPIs and ROI
• Optimizing HubSpot to improve lead quality and conversion rates
• Developing a strategic event calendar that drives qualified pipeline and brand awareness
• Consistently growing MQLs and pipeline contribution
• Successfully launching 4-6 go-to-market plays per year
• Building an efficient marketing operations system with clear processes
• Improving overall marketing efficiency through better management and coordination
• Enhancing Flockler's brand authority and thought leadership

Location

• Canada (Calgary): This role is remote with some in-person collaboration with Calgary-based team members a few times per month.

Compensation

The base annual salary range is dependent on experience, qualifications, and location. For Calgary, Canada, the range is $70,000 to $100,000 USD (or its equivalent in CAD). This role is also eligible for quarterly performance bonuses with an annual potential of up to $10,000 USD (or its equivalent in CAD).

If you're a results-driven marketing leader who thrives in a generalist role and loves turning strategy into execution, we'd love to hear from you. Relay Commerce is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive environment for all team members.

To apply: https://weworkremotely.com/remote-jobs/relay-commerce-inc-growth-marketing-manager-social-commerce

Source: weworkremotely

Published: 2026-02-19 22:19:55